Bangladesh Open Source Network (BdOSN), Annisul Huq Foundation, & ‘চাকরি খুঁজব না চাকরি দেব’ group jointly organized an incubation session titled ‘The Ultimate Guide to Brand Your Business’ on the occasion of ‘Annisul Huq Cohort for Growth of Women Entrepreneurs’. The session took place on 13th April of 2022. 

The session was conducted by the Business Head of BRANDYLANE, Liza A. Hossain. Ms. Liza A. Hossain briefly discussed the basics to advanced sections of business branding. She said, ‘A well‑defined and consistent brand experience allows you to not only attract like‑minded customers but also like‑minded employees. Now you are creating a community. In this way, a strong brand clarifies how your organization behaves both externally and internally’. She advised the participants to ask themselves to define how they want to be perceived and when the customers have finished using their product or service, how do they want them to describe their experience. She also gave some real life examples to the participants so that they can have a clear understanding and visualize the entire business branding issue  

The session was an online closed door session and the medium was ZOOM and the partners were Nagorik TV, Department of Innovation and Entrepreneurship, DIU & Annisul Huq Study Center.